Museum Virals film project: how do you promote museums to young people?

The evolution of museums is an interesting aspect of anthropology that many people aren’t even aware of. Museums were once only available for those of higher status are were more collections of interests, rather than a portrayal of a certain aspect of culture. As the decades progressed, museums became less private and inclusive and more public and broadening of topics on display. The growth and expansion of technology has allowed for museums to become more available with their information, but there has been a noticeable decrease in participation and interest in museums. This video from British Museums depicts one of the methods that museums are implementing to encourage interest and participation in museums.

British Museum blog

Suzanne Cohen, filmmaker and educator

This summer a group of young people on the autistic spectrum participated in a week-long workshop at the British Museum on how to make viral videos to promote the Museum to other young people.

I delivered the course as part of the Camden Summer University programme in collaboration with speech and language therapists from Whittington Health NHS and British Museum Education Manager Katharine Hoare.

The group started by looking at films and campaigns that challenged stereotypes of young people, prisoners and Muslim women. This linked to the idea of how to challenge young people’s stereotyped perceptions of museums.

The group explored this concept thorough a series of practical exercises: vox pops, stop frame animation and live action silent films, before embarking on the final films. I was very impressed with the sophistication of their concepts, their appropriateness to the target audience and how they were…

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